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“Into the Fire” Activities Continue
Fireman's Fund Insurance Company is in the process of calling more than 1,000 fire departments around the country. Why? To let them know that a check is coming.
Purchasers of our "Into the Fire" DVD have the opportunity to direct a portion of the sale price to the fire department of their choice. Since the DVD went on sale online early this year, purchasers have directed money to over 1,200 U.S. fire departments. We're calling these fire departments to let them know about the various programs associated with "Into the Fire" — and to confirm where to send the check!
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Millions have already seen "Into the Fire," which presents the stories of real firefighters in their own words. Firefighters and film critics alike have commended the film for its authenticity and its emotion.
But "Into the Fire" was created not just as compelling entertainment but to actually benefit the fire service—both by helping raise the public's awareness of the many challenges faced by firefighters and by raising money for the fire service.
Fireman's Fund is not making a profit from "Into the Fire." Instead, we want the film to benefit firefighters. That's why Fireman's Fund has offered fire departments the opportunity to use "Into the Fire" for fundraising and community education. Since February, hundreds of fire departments have contacted us to learn how to conduct a screening or use the DVD to raise funds.
Your department can join them. Get a free copy of a screening playbook, which gives you guidelines and tips to help facilitate a successful screening of "Into the Fire," as well as a draft incident action plan, by emailing heritage@ffic.com or calling 866.440.8716. You can also contact us for bulk orders of DVDs and to learn other ways to use the DVD as a fundraiser.
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“Into the Fire” Grants
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To date, more than $100,000 has been raised through activities associated with "Into the Fire," including DVD sales, screening events and film memorabilia such as shirts and posters.
Much of this money has gone to National Fallen Firefighters Foundation, who, in association with Fireman's Fund Insurance Company, recently announced a new grant program focused on providing firefighters with life-saving equipment, such as thermal imaging cameras. The program was created to distribute funds raised through "Into the Fire."
A first round of submissions for this program, in which over 1,250 fire departments participated, closed on May 31. Further rounds will be announced as more funds are raised through "Into the Fire."
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